Yellowstone National Park became the world’s first national park on March 1, 1872, spanning an area of 3,468 sq. mi, with lakes, canyons, rivers, and mountain ranges. This complete identity embraces a custom logotype and a mountainous system inspired by the Yellowstone Caldera, the largest super volcano on the continent.
Not everything needs to be a highly experimental, challenging identity. For an established organization so tied to the land it’s on, I wanted this identity to feel modern and new, but still refined and respectful to the history of Yellowstone. Thus, I let the photos do the talking by pairing it with a more minimal design.
The bodycopy for this project is set in Elliot, my original typeface.